shoof is a forum that aims to discover and encourage innovation in the field of visual and digital media through attracting pioneers of this field and most prominent sector company’s executives to share knowledge and experience.

cooperating with prince mohammed bin salman bin abdulaziz foundation (Misk), add was responsible for the administration of the technical equipment services, logistics management, and crowd management. furthermore, we worked on video and photo documentation, content innovation & management, and forum’s work management